Increasing Your Site Authority With Links
Back links to your business website can be one of the keys to building up search engine authority and improving your search engine rankings. When you add your site to directories, and submit with links, you can increase the 3rd party links to your site.
Search engine optimization through link building is one way to increase site visitors for your website, blog and articles or white papers. By driving additional traffic to your site, you also increase the likelihood of increasing conversions of prospects. If you put together a consistent plan where you submit back links you can see a steady increase as a result.
First, selecting the right sites to submit your links to can further improve your SEO efforts. If you use link farms or robot link strategies you may quickly be penalized in the search engine results since those links may not share relevant subject matter. Your goal is to submit site links to respectable directories and to ask for submit with link status on related websites.
The big link directories can be valuable because they use your links submitted to help categorize businesses and services. They also, typically, are not used to create affiliate linking strategies or detrimental link farms.
When you submit with links on other websites, it may be helpful to also offer something of value. If their site visitors have a common interest, perhaps you can provide some kind of free informational download or content. This will allow you to create compelling links on another site that increases your “authority” as viewed by the search engines.
When search engines see other authoritative sites linking to you, you are essentially credited as being another good source of information for related topics and key phrases. It follows the thinking that the more people that are linking in must mean that you deserve to be higher in the search results.