Backlinks are links to a website from another website. Before search engines became so important, backlinks are basically used to for web navigation. Today however, they are important to search engine optimization. This is because the number of backlinks to a website indicates their importance. Search engines therefore, use it as one of the factors in ranking websites. Google for example use it in their new system of PageRank listed on Google. Backlinks are also important to a website not just in term of page rank but also because it shows who are the users or viewers of a website. Backlinks to a medical site for example, shows who has the major interests on the site.
Now when it comes to a site search engine ranking, backlinks are important in increasing the popularity of the site and in giving it a higher ranking. For example in Google, link from one site to another is seen as a vote of approval, hence it is an important factor in increasing the rank of the site. Of course it is not just a matter of having a link. There are also other determinant factors when it comes to the effects of the link on the site. One of these is the backlink from credible, expert and popular site. An authoritative site for example has more impact in page rank and popularity than other less known sites. This is the reason why it is important for websites to submit links or submit back links. And this is also one of the reasons why it is important to make sure that when you submit a link, you submit on sites that will make the right impact on the rank of your page. It would be useless to submit your link to sites that will barely make a dent in your ranking because the sites have no visitors.
At present, there are submit links software that automates backlink submission. These submit site link software are being used by many websites today because it makes submission easier. Moreover, with a good submit links software you can actually see the difference in your ranking because submission is not just faster and efficient but because you submit to sites that are considered authoritative and popular in their own rites. So, before you buy any submit links software, there are things that you need to consider to make sure that you will get the best software that will do its job. It is best to read first the reviews on submit links software before you purchase one. Another thing that you have to consider is that links are important to your site not just for page ranking. This is of course the most important but you might also consider the fact that this will allow you to attract the right visitor or target market. So, when you purchase a submit links software, find one that offers better targeting of backlink sites.